Amnesty International and Prophets strike a sour note

Amnesty International and Prophets strike a sour note

In 2014, Saudi Arabian blogger Raif Badawi was sentenced to 10 years in prison, 1000 lashes and a hefty fine. He was punished for criticising the government and allegedly insulting Islam.

On January 9th, 2015, Raif received the first fifty lashes. Fortunately, international outcry ​ prevented Saudi-Arabia from carrying out the next 950 strokes.

June 16th, 2020, marks 8 years in prison for Raif Badawi. An occasion Amnesty International didn't want to let slip by unnoticed. Amnesty International demands his release.

Prophets adds impact to this symbolic date. In a captivating video Triggerfinger drummer Mario Goossens executes exactly a 1000 strokes.

The video doesn't leave a trace of doubt: those strokes hit hard. Now, it's time for Raif's release. Time for action. Take a stand on

(The victim in the video isn't Raif Badawi)


Client: Amnesty International
​Agency: Prophets
​Client Team: Griet Ryckeboer, Naomi Ansah
​Creative Director: Sam De Win
​Creatives: Ivan Moons, Wouter Huyghe
​Account Team: Severine Vanoirbeek, Amber Verberckmoes
​Music: Mario Goossens
​DOP - Pieter Hellemans and Brent Van den Abbeele
​Director - Gerd Van Geel
​Grading - Tom Lemmens
​Thanks to - DB Video / Motcha - cc De Muze

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

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