Amnesty International and Prophets strike a sour note

Amnesty International and Prophets strike a sour note

In 2014, Saudi Arabian blogger Raif Badawi was sentenced to 10 years in prison, 1000 lashes and a hefty fine. He was punished for criticising the government and allegedly insulting Islam.

On January 9th, 2015, Raif received the first fifty lashes. Fortunately, international outcry  prevented Saudi-Arabia from carrying out the next 950 strokes.

June 16th, 2020, marks 8 years in prison for Raif Badawi. An occasion Amnesty International didn't want to let slip by unnoticed. Amnesty International demands his release.

Prophets adds impact to this symbolic date. In a captivating video Triggerfinger drummer Mario Goossens executes exactly a 1000 strokes.

The video doesn't leave a trace of doubt: those strokes hit hard. Now, it's time for Raif's release. Time for action. Take a stand on www.amnesty-international.be

(The victim in the video isn't Raif Badawi)


Credits

Client: Amnesty International
Agency: Prophets
Client Team: Griet Ryckeboer, Naomi Ansah
Creative Director: Sam De Win
Creatives: Ivan Moons, Wouter Huyghe
Account Team: Severine Vanoirbeek, Amber Verberckmoes
Music: Mario Goossens
DOP - Pieter Hellemans and Brent Van den Abbeele
Director - Gerd Van Geel
Grading - Tom Lemmens
Thanks to - DB Video / Motcha - cc De Muze

About Prophets

Prophets is a reputed full service marketing and communications agency with a strong digital DNA that was founded in 2004. With a team of over 60 creative marketers, the agency helps leading brands shape the journey of their customers. The Prophets Antwerp and Brussels offices work for Audi, Proximus, Barco, Sodexo, Q8, Crelan, DKV, Partena, SEAT, Port Of Antwerp, Tourism Flanders, the European Commission, Federal-Mogul, Securitas, and many others.

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