AMNESTY INTERNATIONAL, PROPHETS & BORIS BREAK THE SILENCE AROUND SEXUAL VIOLENCE

AMNESTY INTERNATIONAL, PROPHETS & BORIS BREAK THE SILENCE AROUND SEXUAL VIOLENCE

In our country too, sexual violence remains a real problem. The figures don't lie: every day, an average of 100 people are raped in Belgium. That's 100 lives a day that will never be the same again. Victims are still not sufficiently heard and supported. Amnesty International Flanders addresses this problem with a poignant TV ad.

Sexual violence is still taboo. 9 out of 10 victims of sexual violence do not report this crime, often out of fear of misunderstanding or stigmatization. Moreover, there is a feeling of futility about reporting the crime, because of the remarkably low degree of prosecution. This is unacceptable because it is a profound violation of a person's physical and mental integrity.

Our image of what sexual violence is, needs an update. It also happens in the living room, at work or in a student room. In a cinematographic spot - soon to be seen on the VRT networks as a “Boodschap van Algemeen Nut” - Amnesty, together with various partner organizations, is calling on everyone to break the silence around sexual violence. By signing the petition with 5 specific demands, including better victim support and an extension of the Care Centers after Sexual Violence, strengthening the training of the police and the judiciary on this theme and combating the enormous impunity, we together ask the Belgian government to make the fight against sexual violence a top priority.

 


Credits

Client: Amnesty International
Agency: Prophets

Client Team: Lize Van Dyck, Griet Ryckeboer
Creative Director: Sam De Win
Creatives: Ivan Moons, Wouter Huyghe
Account Team: Amber Verberckmoes
Production company: LOVO Films
Producer: Cho Kuo, Bert Brulez
DOP:  Bjorn Charpentier
Director: John Beton
Media: tv, social video

 

About Prophets

Prophets is a reputed full service marketing and communications agency with a strong digital DNA that was founded in 2004. With a team of over 60 creative marketers, the agency helps leading brands shape the journey of their customers. The Prophets Antwerp and Brussels offices work for Audi, Proximus, Barco, Sodexo, Q8, Crelan, DKV, Partena, SEAT, Port Of Antwerp, Tourism Flanders, the European Commission, Federal-Mogul, Securitas, and many others.

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