Amnesty’s human rights protected by Prophets

Amnesty’s human rights protected by Prophets

Every year public service broadcaster VRT organises a competition within the scope of Boodschappen van Algemeen Nut (Messages of Public Interest). Prophets has snagged this broadcast time for Amnesty International with a wonderful diptych on human rights.

We can’t be reminded enough of the importance of human rights. Human rights reflect life’s basic necessities. Yet sometimes it seems we forget this, in these current times when many of our liberties and human rights are under pressure.

That is why Prophets uses a cinematographic diptych to create a link with a right we are all familiar with: copyright. Texts, books, songs, ... can’t simply be copied or abused. Theatre maker and actor Josse De Pauw and writer Saskia Decoster explain why, serenely and in plain language.

The tangible logic of copyright is the perfect bridge to human rights. Our human rights must be respected in the same way that we respect copyright. And that is why Saskia Decoster and Josse De Pauw are launching an appeal to, like them, defend human rights as if you were the author.

AKA De Mensen turned it into two fascinating still lifes on 16mm. A wonderful and noble message of public interest.


Client : Amnesty International
Contacts : Griet Ryckeboer

Agency : Prophets
CD : Sam De Win
Creation : Wouter Huyghe, Ivan Moons
Account Team : Amber Verberckmoes, Severine Vanoirbeek
Production Company : AKA De Mensen
Executive producer: Eline Rousseau
Producer : Rana Cools
Director : Charlotte De Cort
DOP: Kamiel Doens
Geluid: Neal Willaert
Montage: Kobe Van Baekel

About Prophets

Prophets is a reputed full service marketing and communications agency with a strong digital DNA that was founded in 2004. With a team of over 60 creative marketers, the agency helps leading brands shape the journey of their customers. The Prophets Antwerp and Brussels offices work for Audi, Proximus, Barco, Sodexo, Q8, Crelan, DKV, Partena, SEAT, Port Of Antwerp, Tourism Flanders, the European Commission, Federal-Mogul, Securitas, and many others.

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