Audi leaves cinemagoers rocking in their seats with its very first 4DX commercial

Audi leaves cinemagoers rocking in their seats with its very first 4DX commercial

If you are catching the new Star Wars in the next few days, expect a healthy dose of excitement before the film even starts. Audi Sport is treating Belgian cinemagoers to a spectacular 4DX car ride: a first in Belgium. 


Dazzling 4D cinema experience

Advanced moving cinema chairs and water, wind, light and mist effects will take you straight on board of one of the racing Audi RS models.

“There is nothing better than the adrenaline rush of taking a 610 BHP car through a series of hairpin bends. We can now convey that sensation to a wider audience thanks to 4DX cinema technology,” Audi PR Manager Sofie Luyckx says. “We are very enthusiastic about the new Audi commercial.”

The 4DX commercial can be seen and above all experienced from 20 December at Kinepolis Brussels, Kinepolis Antwerp and Pathé Charleroi.

Belgian cinema advertising company Brightfish and communication agency Prophets joined forces for the virtual commercial’s concept and production.

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
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