Barco sharpens its brand focus with Prophets
Thursday, December 22, 2016 — After an international market survey and a branding exercise, Barco and Prophets have found each other. Global company Barco is a leader in visualisation and collaboration technology for various industries: entertainment, enterprise and healthcare.
With the opening of its new headquarters "One Campus" in Kortrijk and the arrival of new CEO Jan De Witte, 2016 was an important year for Barco. In order to develop an increasingly intelligent product portfolio, the brand itself is now also ready for a strategic and creative update.
The collaboration with Prophets has already started, and includes brand positioning and coverage for all markets across various channels.