Barco sharpens its brand focus with Prophets

Barco sharpens its brand focus with Prophets

After an international market survey and a branding exercise, Barco and Prophets have found each other. Global company Barco is a leader in visualisation and collaboration technology for various industries: entertainment, enterprise and healthcare.

With the opening of its new headquarters "One Campus" in Kortrijk and the arrival of new CEO Jan De Witte, 2016 was an important year for Barco. In order to develop an increasingly intelligent product portfolio, the brand itself is now also ready for a strategic and creative update.

The collaboration with Prophets has already started, and includes brand positioning and coverage for all markets across various channels.

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
AXA Building
Grote Steenweg 214 bus 9
2600 Berchem

Solaris Building
Chaussée de La Hulpe 120
1000 Brussels