DKV, market leader in the field of private health insurance, has chosen a new agency after a strategic and creative pitch.
Effective immediately, Prophets will handle communication, with a view to rejuvenating and further digitializing the brand, its product innovations and the improved customer experience.
Sandrine Swolfs, Marketing & Customer Experience Director at DKV:
"DKV went digital a couple of years ago. Our communication strategy has evolved towards a mainly digital approach. We were looking for an agency that has a strong digital background, so that we can communicate with our younger target groups in a more innovative, perceptive and efficient way. Prophets understood our needs and presented us with proposals that matched our objectives perfectly. "
Laetitia Toth, Senior Brand & Customer Experience Manager at DKV:
"A relevant strategy is a crucial starting point. Prophets’ creative ideas made it approachable and appealing to our specific target groups without diluting the core strategy. This was decisive when making our choice.”
The first results of the collaboration, in which Mountainview (web development and digital media planning) and Clicktrust (Performance marketing) cooperate, will be launched shortly.