For many years now Amnesty International has organised a letter-writing marathon in the month of December. Goal: writing millions of cards and letters worldwide to demand justice for victims of human rights violations. Amnesty conducts thorough research in advance and then selects ten cases in which the Letter-Writing Marathon can actually make a difference.
Amnesty uses the Letter-Writing Marathon to pressure those in power into treating their civilians better. These campaigns often yield positive results but of course... this can only happen if a sufficient number of people write letters and cards. So everything starts with making sure that the general public notices the Amnesty stand and this time the organisers entrusted Prophets with this task. The action that went live on 10 December was almost impossible to miss.
On the side of the Crowne Plaza near Rogier Square, right next to the busy Brussels-North train station, a gigantic projection commanded attention. The faces of this year’s Letter-Writing Marathon appeared behind symbolic bars made of pencils, which slowly dissolved. Because the more people write, the bigger the odds that their denunciation of injustice is heard. And the bigger the odds that something is done about it. That is why the accompanying appeal is so appropriate: ‘Write a letter, change a life.’
Not far from the projection, at the zebra crossing near metro station Rogier, Amnesty set up a stand where passers-by were invited to support the actions of the Letter-Writing Marathon. You, too, have until the end of December to contribute.
And Prophets themselves? Needless to say, they’re writing along en masse.
Client: Amnesty International Vlaanderen
Contacts: Bert Maes & Danielle Hennaert
Creative Director: Sam De Win
Creative: Ivan Moons, Wouter Huyghe, Chani Fajka
Motion: Griffin Peeters
Projectie: Beam Inc
Account: Severine Vanoirbeek