Now that more and more banks are taking the online route, Crelan is also developing its digital tools further. However, in addition to its digital component, it also consciously focuses on an extensive branch network with independent agents who maintain good relationships with their clients. Expertise, advice and customer knowledge are all important characteristics of the branch managers in the new television commercials.
Strong bank brand
The television commercials allow the new Crelan brand to continue to surf the wave of success that was set in motion by the 2015 image campaign. That particular campaign made Crelan’s brand awareness exceed that of Centea and Landbouwkrediet 3 years ahead of target.
Branch manager in the spotlight
“Crelan distinguishes itself from other banks by a more personal, human approach with direct communication, a customer-friendly service ... We want the branch managers to show precisely those Crelan values in a surprising way in everyday situations. That is exactly what we have done in these fresh, contemporary commercials," Guido Goffeau, creative director at Prophets, says.
Watch spot 1 in Dutch
Watch spot 1 in French
Watch spot 2 in Dutch
Watch spot 2 in French
Watch spot 3 in Dutch
Watch spot 3 in French