Prophets gives Activia a lot of tummy love

After a pitch towards the end of last year Danone granted Prophets the budget for Activia 2012.

The first project concerned the launch of the new website of at the start of January.

To show off the larger, lifestyle oriented product segment, a magazine-approach was opted for to focus on the relevant content in 4 segments: nutrition, excersise, wellbeing and beauty.

Prophets was also responsible for the launchcampaign. This time they chose targetted emails, a dynamic banneringcampaign with focus on the online magazine and the 15-day program.

On top of that Prophets will provide monthly newsletters for Activia.

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Pieter Baert Prophets
Pieter Baert Prophets
About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
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