Prophets gives Activia a lot of tummy love
After a pitch towards the end of last year Danone granted Prophets the budget for Activia 2012.
The first project concerned the launch of the new website of Activia.be at the start of January.
To show off the larger, lifestyle oriented product segment, a magazine-approach was opted for to focus on the relevant content in 4 segments: nutrition, excersise, wellbeing and beauty.
Prophets was also responsible for the launchcampaign. This time they chose targetted emails, a dynamic banneringcampaign with focus on the online magazine and the 15-day program.
On top of that Prophets will provide monthly newsletters for Activia.