The first project concerned the launch of the new website of Activia.be at the start of January.
To show off the larger, lifestyle oriented product segment, a magazine-approach was opted for to focus on the relevant content in 4 segments: nutrition, excersise, wellbeing and beauty.
Prophets was also responsible for the launchcampaign. This time they chose targetted emails, a dynamic banneringcampaign with focus on the online magazine and the 15-day program.
On top of that Prophets will provide monthly newsletters for Activia.