Audi wanted to launch a new after sales campaign to emphasise the importance of good service. Because who knows what is best for your Audi? That’s right, the team at your Audi dealership.
“We always aim to offer our customers efficient after sales service to keep customer satisfaction high”, says Stef Sleurs, marketing manager at Audi Belgium. “We do this by listening and anticipating the market and by developing our services based on this feedback. Naturally we also want to communicate this in the right way.”
The campaign runs both offline and OOH and POS at Audi dealerships, as well as online on owned social media channels and via a bannering campaign.
As a result the visually elegant campaign uses pure images featuring Audi’s top-tier service, embodied by a butler who knows better than anyone less the meaning of the word ‘etiquette’. In short, maintenance is pure craftsmanship. And from now on, only top-tier service by Audi will do for Audi drivers.
Client: Audi Belgium
Client Team: Pascal Ursi, Steffen Sleurs, Serap Ozyilmaz
Creative Director: Sam De Win
Creatives: Stijn de Schryver, Ivan Moons, Wouter Huyghe
Design: Micha Symoens
Copy: Chani Fajka
Account Team: Ena Stevens, Nathalie Vergught
Media: OOH, POS, bannering, social media
Production company: Jekyll ‘n Hyde
Photographer: Fred Labeye
Producer: Delphine Gilson