Bicky and Prophets are pulling out all the stops to market the Bicky Fish. First there was the mermaid appeal on Facebook. Then came the official release with some great Bicky tasting at Horeca Expo in Ghent in support of ‘De Warmste Week’, a charity event on radio station Studio Brussels. And from 4 December, Bicky aims to tempt all Studio Brussels listeners to try this delightful treat.
A Bicky for flexitarians
The Bicky Fish, which will be Bicky of the Month from 3 December for 3 months in a row, is a burger of breaded Alaska pollock created according to the 7-layer Bicky recipe. Jan Liebaut, Marketing Manager Benelux for Bicky is convinced he will be reeling in a big one with this 11th Bicky in the range: “The Bicky Fish is great for flexitarians who like a variety of meat, fish and vegetarian food. They no longer need to visit the large fast food chains to do this.”
Client: Bicky – Jan Liebaut
Creative Director: Sam De Win
Creative: Johan Van Oeckel
Account team: Véronique Lemmens – Stefanie De Preter