Prophets launches epic activation for Audi A1 Sportback.

Prophets launches epic activation for Audi A1 Sportback.

The new Audi A1 Sportback is not an ordinary car. Why? Interior and design are fully tailored to the driver. So who can you best depict on your campaign image? Right … Prophets and Audi asked potential buyers and visitors at the Brussels Motor Show to configure their dreamed-of Audi A1 Sportback and afterwards to get their picture taken.

No mysterious Stig or anonymous hostesses who promote the new Audi A1 Sportback, but real-life visitors to the Brussels Motor Show. No fewer than 451 Audi fans configured this spirited urban model, whereby they could choose from 4 body colours and 2 roof colours and rims. Then they posed for the camera at the Audi stand, and those who wished to do so also appeared once again with their personalised Sportback model in real time on Clearchannel billboards throughout Belgium. ​ ​

​The fans could also show off the Audi of their dreams on Facebook with the hashtag #brusselsmotorshow. That earned Audi and Prophets a lot of shares and likes. Sam De Win, creative director at Prophets: “An extraordinary Audi with a very personal look calls for a personal campaign image. So we simply got our target group involved. Whatever style you might have, there´s always an Audi A1 Sportback that´s perfect for you.”


Client: Audi

Contacts: Guy Van Mol, Marie Carranza, Stef Sleurs

​Agency: Prophets

Creative Director: Sam De Win

Copywriter: Wouter Huyghe, Thomas Vandenhouten

Art Director: Jean François Dooms

Accounts: Nathalie Rots, Amaury Thomas

Strategy: Daan Richard, Tom Willemkens

Designer: Micha Symoens

Desktop publisher: Hervé Pinte

Data analyst: Menno Bosma

Digital team: Stijn Bonjean, Kris Van Hauwermeiren

UX Designer: Joe Smith

Web designer: Steve Saelens

Developers: Tom Bruyneel, Samuel Joos



About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
AXA Building
Grote Steenweg 214 bus 9
2600 Berchem

Solaris Building
Chaussée de La Hulpe 120
1000 Brussels