Prophets sinks its teeth into Bicky and Beckers

Prophets sinks its teeth into Bicky and Beckers

The Netherlands-based Izico company - which you might know from the Bicky and Beckers brands – is resolutely playing the business card with Prophets. With MyB´eats, the ‘Bicky&Beckers-2-Business´ program, the food holding company is addressing itself to professional customers in a direct and highly digital manner.


100 % the real deal

With its renewed, digital program MyB´eats Izico wants to encourage active dealers of the Bicky and Beckers products to serve authentic products correctly and competitively. In addition, it also wants to better support its customers with free products, actions and promotions, and custom-tailored advice.


Genuine partnership

After a pitch earlier this year, Prophets signed on to handle the strategy and the permanent roll-out. Vic Dresen, Channel Marketer at Izico: “Prophets supplied the recipe for a user-friendly partnership program, and now we´re all ready to serve MyB´eats to our dealers.”

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
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