100 % the real deal
With its renewed, digital program MyB´eats Izico wants to encourage active dealers of the Bicky and Beckers products to serve authentic products correctly and competitively. In addition, it also wants to better support its customers with free products, actions and promotions, and custom-tailored advice.
After a pitch earlier this year, Prophets signed on to handle the strategy and the permanent roll-out. Vic Dresen, Channel Marketer at Izico: “Prophets supplied the recipe for a user-friendly partnership program, and now we´re all ready to serve MyB´eats to our dealers.”