Prophets unconventional for CUPRA.

Prophets unconventional for CUPRA.

Car manufacturer CUPRA is not afraid to break the codes of the sector. That’s why the brand is a perfect fit for people who dare to leave the beaten track, for example entrepreneurs with a disruptive approach. For the launch of the new CUPRA Formentor e-HYBRID, Prophets tells their fascinating stories, in collaboration with Mediacom.


An architect who builds a house in a greenhouse, an entrepreneur who grows microgreens on a Brussels urban farm, a Belgian fashion designer who works entirely according to the principle of the circular economy, a CEO who wants to improve education through digital applications ... they all dare to leave the beaten track and break the codes of their sector.

This philosophy is what drives premium car manufacturer CUPRA as well. To launch the innovative hybrid model CUPRA Formentor on the Belgian market, Prophets went in search of these fascinating local stories from unconventional entrepreneurs.

They were told through a digital campaign, content videos and content pages on Roularta's various channels.




Client: CUPRA
​Agency: Prophets
​Client Team: Yves Melotte - Véronique Martin
​Creative Director: Sam De Win
​Creatives: Jérôme Lefebvre & Stijn De Schryver
​Account Team: Nathalie Vergught - Delphine Beaumont
​Media: Mediacom
​Production company: LWS

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

Prophets (becoming iO)
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