An architect who builds a house in a greenhouse, an entrepreneur who grows microgreens on a Brussels urban farm, a Belgian fashion designer who works entirely according to the principle of the circular economy, a CEO who wants to improve education through digital applications ... they all dare to leave the beaten track and break the codes of their sector.
This philosophy is what drives premium car manufacturer CUPRA as well. To launch the innovative hybrid model CUPRA Formentor on the Belgian market, Prophets went in search of these fascinating local stories from unconventional entrepreneurs.
They were told through a digital campaign, content videos and content pages on Roularta's various channels.
Client Team: Yves Melotte - Véronique Martin
Creative Director: Sam De Win
Creatives: Jérôme Lefebvre & Stijn De Schryver
Account Team: Nathalie Vergught - Delphine Beaumont
Production company: LWS