Antwerp/Brussels, 10 March 2022 — After a public tender with several agencies, Prophets — part of iO — was chosen as the winner of the pitch for the National Lottery in Belgium. The full-service agency is now the trusted partner for digital marketing and communication for the next four years. Prophets is taking over from Wunderman Thompson.
Strong focus on brand experience
The National Lottery is a brand in a challenging category. That’s why a major focus of the partnership will be on creating a strong omnichannel brand experience (CX). The needs of the target group and the changes in the marketplace provide infinite digital opportunities for the three multidisciplinary product teams that were presented. Prophets' integrated vision not only brings brand, communication, and platforms together — collaboration processes were also covered.
With Prophets, the National Lottery brings in a true end-to-end partner. "We offer a strong all-round team that can deliver on the ambitions of the National Lottery, thanks to our significant experience in service and experience design, as well as digital marketing and communication services," says Dennis Snijders (Strategy Director Prophets).
Additionally, the experts at Prophets rely on the knowledge and inspiration of over 800 colleagues at the various iO campuses in Belgium.