It is Q8’s ambition to develop into a sustainable mobility player. Naturally consumers will still be able to top up on petrol and diesel and buy a snack or coffee in the shops but Q8 stations will also increasingly cater to EVs with the rollout of charging points in Belgium and the Netherlands in cooperation with partner networks. The Q8 electric app not only gives you a map with a transparent overview of all charging points of those charging networks, you can also pay for your top-up and check your charging history.
Moreover, Q8 is expanding its offer with new services. For instance, the mobile Q8 smiles app of the eponymous loyalty programme makes it easy and safe to pay at the pump. Now the offer even includes roadside assistance. Thanks to a free app you always have access to on-the-go assistance, no subscription charges and no fuss.
To highlight that wider brand positioning, Q8 is launching the new baseline &you keep going, a corresponding new sound branding, a catchy radio spot, a digital campaign and POS communication.
Because that is Q8: refuel, recharge, pay conveniently and get a tasty snack! Today and tomorrow. In short, Q8 is increasingly becoming the mobility player for all those who want to keep going.
Client Team: Joke Sterckx, Filip Willems, Nina De Keyser
Creative Director: Sam De Win
Creative Team: Ivan Moons, Wouter Huyghe, Fabio Angelo Cipriano, Elias Dewulf
Design: Grigoli Kopaliani
Strategy Team: Bram Cappaert
Account Team: Gill Otte, Véronique Lemmens
Radio Production: Raygun