SEAT brand manager Veronique Martin explains the reasons behind the decision:
SEAT, the youngest brand in d’Ieteren’s portfolio, is chasing lofty ambitions both at home and abroad. To realise those ambitions we need a partner who is in touch with the brand and its target audience, a partner who knows what it takes to truly interact with them, including in a more permanent and personal manner.
The collaboration started early April.
Former agency: AIR.