Something New for Audi and GOOSE

Something New for Audi and GOOSE

  • Audi and the Belgian electro-rock band GOOSE keep working together.
  • New project about the shared vision on progress and experimentation. 
  • "Something New”, the new album and title track by GOOSE, becomes the soundtrack for the Audi e-tron GT’s new national campaign (television and online).


Brussels, 19 April 2021 - For the Belgian launch of its first 100% electric sports car - the Audi e-tron GT - Audi Belgium has decided to collaborate with GOOSE, the famous Belgian electro-rock band. The title track from their new album “Something New” is integrated in a new national campaign.

Audi keeps innovating and thinking ahead: the e-tron GT represents the premium car manufacturer’s vision on the future of 100% electric mobility. A future which is powerful, exciting and durable. 

Mickael Karkousse, Dave Martijn, Tom Coghe and Bert Libeert - GOOSE’s enthusiastic band members and Audi ambassadors - share the Audi e-tron GT’s values: striving for innovation, high performance and especially the importance of experimentation. Something which has been part of the band’s DNA since the very beginning.   

For a previous project, the band entered the studio with the Audi R8 Coupé V10 plus, for a recording session that was just … thrilling. This resulted in “Circles”, a track featuring the V10 engine as an extra band member, which was released on vinyl in a limited edition. 

Today, the band works together with Audi once again, on the occasion of the new album “Something New”. This time, an experimental session featuring the Audi e-tron GT takes place. Discover the result online and on tv soon. It’s guaranteed to give you GOOSEbumps.





Client : Audi
​Contacts : Mathias Ankaert, Sofie Luyckx

Agency : Prophets
​Creative Director : Sam De Win
​Creation : Ivan Moons, Wouter Huyghe, Micha Symoens
​Motion design: Laurens Maes
​Strategy : Bram Cappaert
​Account Team : Nathalie Rots, Claire Eyberg
​Production: GOOSE, Raygun




About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

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