Vrouwenraad and Prophets are tearing down the walls of domestic violence

Vrouwenraad and Prophets are tearing down the walls of domestic violence

For many of us, home is a safe haven during the coronavirus lockdown. In these unprecedented and strange times, we can fortunately also stay in touch with family, colleagues, friends and acquaintances online. For many women and children, however, their own homes are not safe.

During this coronavirus crisis, all support services have reported an increase in domestic violence. Prophets and the Dutch-speaking section of Belgium’s Women’s Council would therefore like to raise awareness of the continued availability of these support services and of the 1712 helpline, which answers any questions about violence, child abuse and other types of abuse.

In recent weeks the 1712 helpline received 70% more calls than in the first week of the Belgian coronavirus containment measures. The calls involved almost twice as many victims of violence than before.

These lockdown measures must not deter any victims from seeking help. Domestic violence is always unacceptable, regardless of the circumstances.

Tackling this problem is absolutely essential, so that got Prophets thinking and it created a moving video to show the situation in some households. Unfortunately, the stories are not always uplifting...

The Women's Council’s video aims to persuade victims and witnesses to contact the 1712 helpline.


The message in a nutshell:

Are you a victim or witness of domestic violence? Call freephone number 1712 or chat to us on www.1712.be.



Client: Vrouwenraad
​Contact: Pascale Allard
​Agency: Prophets
​Creative Director : Sam De Win
​Creatives : Sophie Oome, Ivan Moons, Wouter Huyghe
​Account Team: Nathalie Rots
​Video Production: Laurens Maes

About Prophets (becoming iO)

Prophets (becoming iO) is a renowned full-service marketing and communications agency with a strong digital DNA that was founded in 2004. More than 60 creative marketers help pioneering brands — such as Audi, Proximus, Barco, Port of Antwerp, and Tourism Flanders — to shape their clients' customer journey. In 2019, Prophets joined iO, the creative and digital powerhouse with over 1,500 experts in marketing, technology, strategy, content, and creation.

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